The Asia Pacific region (APAC) is composed of advanced countries such as Japan, Korea, and Australia and is expected to continue to grow at a rapid rate with the development of emerging markets such as Indonesia, Malaysia, and the Philippines.

With a population of 4.3 billion people, Asia Pacific is the biggest region for the Direct Selling industry in terms of revenue and number of distributors. More than 50 million people, which is half of the distributors in the world in 2014, are from the APAC region (this number would be much higher if the number of distributors were available for China). In terms of revenue, in 2014, this region represented approx. 45% of the global industry revenue (81.5B USD) and this ratio has been consistently growing (+3 points vs 2011).

China is expected to become the #1 market in the world (currently #2 at 30B USD) within the next few years and is already #1 in terms of number of distributors.

India, with a large and young population, is also a market that will certainly continue to experience solid growth in the future.

In terms of products categories, within the greater China Region (Mainland China, Hong Kong, Taiwan), India and South East Asia, the Wellness category accounts for approximately half of the channel’s revenue. The Cosmetics and Skin Care category is the second largest category in APAC accounting for 25% of the total revenue, followed by household goods and durables (17%).

Sources: ASENSHIA, World Bank, WFDSA, Euromonitor, Wikipedia