Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action.
The Importance of Data
By creating or acquiring targeted mailing lists that rely on a wealth of personal data, marketing executives can craft campaigns that are focused, clearly-defined and efficiently-run. Ensuring that the right direct mail pieces and direct marketing ad campaigns reach the right audiences can mean a great deal to the bottom line of a company in determining its return on investment (ROI).
The Future of Direct Marketing
The future of Direct Marketing will depend on the personalized consumer experiences that come from building strong emotional relationships and connections. Much of this engagement between marketing executives and customers will ultimately be driven by the prevalence of demographic and consumer data. This data is extremely valuable during the planning and strategizing processes of a direct marketing or direct mail campaign.
Recruiting Top Talent
Our clients all agree that data is what drives relevance. Instead of sending copious amounts of ‘junk mail’ that are likely to be irrelevant to the customer’s shopping interests, they seek direct marketing executives who can craft more selective and specific mailing lists, and manage highly focused campaigns.
At ASENSHIA, we have a strong network of Direct Marketing Industry professionals who cover disciplines such as General Management, CRM Management, Customer Service, Marketing, Sales, Database Marketing and Merchandising.