Digital Marketing makes use of computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Pull versus Push
Websites, blogs and streaming media (audio and video) are examples of pull digital marketing. In each of these, users have to navigate to the website to view the content.
In push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Push technologies can deliver content as it becomes available and can be better targeted to consumer demographics.
Digital Marketing is a discipline in flux. We face an onslaught of shiny new technologies and platforms that promise to “change everything.” Marketers are creating similarly breathless headlines, proclaiming the next revolutionary devices/apps/social networks.
Yet, even smart marketers don’t know what changes the future will bring; but they do need to be aware that their industry is changing every day. For instance, to reach consumers marketers need to be increasingly mobile, engaging, relevant and aware of the contexts in which we currently operate.
Recruiting Top Talent
Today’s profound advancement in tech and media is changing how we interact with and filter our world. Smart marketers can succeed by engaging with the trends that are resonating most with the emerging consumer of today.
At ASENSHIA, we understand the changing nature of the Digital Marketing Industry, and the need to provide our clients with candidates who are at the cutting edge of digital marketing technology. Positions we typically search for include Digital Marketing Managers and Directors, Digital Strategists, Digital Content Specialists, and Digital Brand Specialists.