Similar to Europe, the region can be split into 2 main sub regions of developed and emergent countries, on one hand we have the United States (#1 Direct Selling market) and Canada and on the other we have Mexico, Central, and South American Countries. The United States is the world’s biggest market in terms or revenue (34.4B USD) and as the home country of the industry, this is also where most new industry concepts and creative ideas are coming from.

With a total population of almost 1 billion people the Americas is the second largest region in the world for Direct Selling in 2014 and represents one third of the world’s distributors and industry revenue (67.4B USD).

The central and South American markets equal the market size of Europe: 17% of global industry revenue and 15% of the global number of distributors. Brazil, Mexico, and Colombia are the biggest markets within the zone.

In North America, Multi-level marketing is the primary compensation structure while Single-level marketing is dominant in Central and Latin America.

 

Sources: ASENSHIA, World Bank, WFDSA, Euromonitor, Wikipedia