• GDP nominal: 1,294 billion USD
  • Unemployment rate: 4.9%
  • Population: 125 million
  • Ease-of-doing-business rank: 38th

The economy of Mexico is the 15th largest in the world in nominal terms and it is the 5th largest of emerging markets, behind China, Brazil, Russia, and India. The economy contains rapidly developing modern industrial and service sectors.

As an export-oriented economy, more than 90% of Mexican trade is under free trade agreements (FTAs) with more than 40 countries. Mexico's labor force is 78 million.

Among the OECD countries, Mexico has the 2nd highest degree of economic disparity between the extremely poor and extremely rich, after Chile although it has been falling over the last decade.


Direct Selling in Mexico

  • GDP Growth Constant USD 2014: 2.2%
  • YoY Industry Growth Constant USD 2014: 2.1%

Mexico is the 3rd largest market for Direct Selling in the Western hemisphere after the U.S. and Brazil.

Mexico is the 7th biggest Market in the world, represented 8 billion USD in 2014 which is approximately the size of the France and U.K markets combined.

The industry landscape is composed of well-known European and U.S. corporations but is also well represented by local and South American companies. With a large and young population (120 million, median age of 27) the industry has grown at a robust 6% CAGR and has further growth potential.

Direct Selling companies are represented by 2.2 million distributors in Mexico, and 96% of them are female. Wellness and Beauty categories together account for almost 90% of products sold.

The fast geographical development of retail stores throughout the country is becoming a threat to the traditional Single-level marketing business, especially in the beauty category. In parallel, the recent years have seen fast development of the Multi-level marketing models in Mexico as well as generally throughout Latin America.

Sources: ASENSHIA, World Bank, WFDSA, Euromonitor, Wikipedia
CAGR: Compound Annual Growth Rate expressed in Constant USD 2014, between 2011 and 2014

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