• GDP nominal: 202 billion USD
  • Unemployment rate: 4.2%
  • Population: 30 million
  • Ease-of-doing-business rank: 50th

Peru is classified as upper middle income by the World Bank and is the 39th largest in the world by total GDP. Peru is an emerging economy characterized by a high level of foreign trade. Its economy is diversified, although commodity exports still make up a significant proportion of economic activity and thus subject the economy to the risks of price volatility in the international markets. Trade and industry are centralized in Lima but agricultural exports have led to development in all the regions.


Direct Selling in Peru

  • GDP Growth Constant USD 2014: 6.3%
  • YoY Industry Growth Constant USD 2014: 5.7%

Peru is a developing market in the industry representing approximately 1.8 billion USD in 2014 and following a 7.5% CAGR. This market shares similarities with Colombia; the Direct Selling population which is approximately half a million people is mostly female (90%) and the most popular product categories are logically Beauty and Apparel.

The Peruvian market is represented by strong local beauty companies and secondly by U.S. and Brazilian corporations. Most of the Direct Selling business is done through Single-level marketing.

Sources: ASENSHIA, World Bank, WFDSA, Euromonitor, Wikipedia
CAGR: Compound Annual Growth Rate expressed in Constant USD 2014, between 2011 and 2014

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