Poland

• GDP nominal: 544 billion USD
• Unemployment rate: 9.2%
• Population: 37 million
• Ease-of-doing-business rank: 25^th

Poland is the largest economy in Central Europe and the 6^th largest in the EU.

Poland is classified as high-income economy by the World Bank. Having a strong domestic market, business friendly political climate, low private debt, flexible currency, and not being dependent on a single export sector, Poland is the only European economy to have avoided the late-2000s recession. The largest component of its economy is the service sector.

Direct Selling in Poland

• GDP Growth Constant Local Currency 2014: 3.3%
• YoY Industry Growth Constant USD 2014: 5.5%

Poland is the 5^th largest Direct Selling market in Europe (Russia excluded), representing 1.1B USD in 2014.

The industry is still relatively new and the Polish Direct Selling Association (PSSB), established in 1994, has been and is doing excellent work in protecting the almost 1 million distributors and promoting the industry.

Direct Selling is becoming increasingly popular in Poland and has grown 5.2% CAGR, outperforming the region’s performance (3.4%).

85% of Direct Sellers in Poland are female so logically cosmetics accounts for 2 out of 3 products sold through the channel.

Sources: ASENSHIA, World Bank, WFDSA, Euromonitor, Wikipedia
CAGR: Compound Annual Growth Rate expressed in Constant USD 2014, between 2011 and 2014