• GDP nominal: 404.8 billion USD
  • Population: 67.7 million
  • Unemployment rate: 0.9%
  • Ease-of-doing-business rank: 49th

Thailand is a newly industrialized country. Its economy is heavily export-dependent, with exports accounting for more than two-thirds of its GDP.

Thailand is the 2nd largest economy in Southeast Asia after Indonesia and ranks 2nd in Southeast Asia in external trade volume after Singapore.

Thailand's unemployment rate is low, reported as 0.9%. This is due to a large proportion of population working in subsistence agriculture or on other vulnerable employment (own-account work and unpaid family work).


Direct Selling in Thailand

  • GDP Growth Constant USD 2014: 0.9%
  • YoY Industry Growth Constant USD 2014: -4%

Despite of the continuous efforts of the Thai Direct Selling Association (TDSA), established in 1983, the Thai Direct Selling industry had been marked by several frauds at the end of the 2000’s.

Most well-established Direct Selling companies, either local or international operate through a Multi-level marketing model. Direct Selling continues to improve its image and offers an opportunity to 11 million people and represents a fantastic opportunity for a young generation passionate about networking and willing to become successful entrepreneurs.

In Thailand, Wellness and Cosmetics/Skin Care categories account for 80% of the products sold.

Sources: ASENSHIA, World Bank, WFDSA, Euromonitor, Wikipedia

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