Social Media and Direct Sales

One of the most valuable items in Direct Selling’s modern toolbox is social media. In January 2016, We Are Social Media, one of the largest independent websites dedicated to analyzing and reporting on trends in social media, found that of the world’s 7.3 billion people, nearly 3.4 billion of them …[more]


Direct Selling and Technology

Direct Sales has always made good use of the most current technology. Whether it was a horse and buggy, a steam train, or a car, Direct Sales has harnessed whatever was available to connect with customers wherever they might be to deliver the goods they needed when they needed them. …[more]


The Impact of Direct Selling in Asia’s Emerging Markets

True to its history and character, Direct Selling offers unique advantages to the countries and people who participate, and this is particularly true for Asia’s emerging markets. In 2015, Asia and its collection of emerging markets garnered 46-percent of global retail sales. China, Korea, Japan, and Malaysia into the top …[more]


Asia’s Direct Selling Top Players

Direct Selling in Asia encompasses a wide variety of markets that make it a fascinating field. As one of the most storied and historical marketplaces in the world, so it should come as no surprise that it is also home to one of the world’s most vibrant Direct Selling markets. …[more]


The Roots of Modern Direct Selling

Since the earliest days of humanity, direct selling has taken various forms. As long as people have been making, growing or finding things they have been trading them. Whether it would have been for foraged wild fruit or mastodon shank, it is all the same. Peddlers wandered the byways of …[more]


What is Direct Selling?

Direct Selling is the simplest and perhaps the oldest form of commerce. From the earliest peddlers taking their wares from house to house, Direct Selling is retail that meets the customer wherever they are in the world. It has the unique advantage of showing people the value of a product …[more]